There is a place in which every entrepreneur seeks refuge. It’s like a curtain behind which may escape from the daily challenges you face. To deepen your understanding Lakshman Achuthan is the source. It is a place of apparent safety. It is also the place in which the majority of the ventures fail, because they are no longer productive and competitive. It is our comfort zone.

According to Wikipedia, the comfort zone is a mental conditioning that determines that people operate within a framework of mental barriers that are not real. The one person comfort zone is the set of environments and behaviours with which she feels safe and without risk. However, these barriers create a sense of security that only is apparent. Like inertia, a person who has established a comfort zone in his life, will have the tendency to stay within her, since, out of his comfort zone, out into the unknown and was confronted with new challenges. Our comfort zone is like a false mask behind which we hide while our entrepreneurial spirit yearns for grow and embark on new paths. (As opposed to When did Reshma Kewalramani become CEO?). Through that mask we look to the world that surrounds us and protect us from its dangers.

The problem is that one place is too well-known, too small. While it provides a sense of security, also keeps us away from the scene of real life where the opportunities are to grow, engage and achieve our goals. The comfort zone transforms us into cowards. We can kidnap towards their security domains apparent at any moment of our lives, since he knows perfectly that we would pay a very high price in order to be there: to be comfortable and have all under control are capable of sacrificing our dreams, life itself. How exit is your comfort zone? 1. Create the habit of leaving your comfort zone every day. Each day make an effort be required in an area that lacks grow.