The question is, how? “Education in a company usually begins with learning the specifics of those goods and services that you offer to clients. And then, sellers released in the “free float”. In fact, the sale – a real profession, and the modern Russian business realizes that more and more. If your sellers will learn by trial and error, the learning process will be too heavy and long. During this time, your losses due to lost profits and tainted the image will be enormous. Russell A. Kivler has much experience in this field. In Europe and U.S. retailers are trained by sending on the training of sales every 3 months, that would “recharge their batteries.” Without going through training for sales managers use their full potential by only 30%. Because salespeople are constantly active faced with negativity from customers, failures, challenges, and it certainly demotiviruet them. A : a) inspire b) motivate a) give new ideas d) give a system of Sales – a system. In addition to the knowledge of good and sales techniques, the seller must be a full understanding of the proper communication with clients, and (not least) colleagues, the right service, conflict resolution situatsiy.V active sales we need to learn change views with clients “no” to “yes.”

To do this we must be able to persuade and to be able to actively listen. What does this mean? Finding the right person to approach, pick up different strategies, ask questions and listen – to understand: 1) that occurs in the mind of another person? 2) how to change his mind? Successful teams are made up of successful people who work together in harmony. And one way to make a company successful – it’s trained, all together, separately from the production process, because in addition to knowledge and motivation, it increases and team “spirit.” Aims of training may be different. For beginners, this basic training. Without it, your recruits will never reach the major sales results – or, more likely, not even to sell. For the pros – special techniques and knowledge. Having a truly loyal customers, you can sell it all! However, a professional sales manager offers only what is truly necessary for the client rather than the “Eskimo ice.” And finally: theory without practice – nothing! The main thing in training – a study of real situations with clients: phone calls and meetings. After two days of such work communication with customers becomes a game! Successful salespeople do not sell, they are helping people! This is the key! They give professional advice, customer care, and sometimes about their children, cars, relatives. They can help with personal problems of clients. Building an effective sales system by trial and error takes many years.

The monthly decrease in average incomes during the spring this year could be about 5-6%. Employment. In this January in major Russian cities the average unemployment rate was 9.3%. Compared with January last year, unemployment has increased by almost 26%. Certainly, major factor in the growth of unemployment today is a spontaneous process of downsizing as a result of deteriorating financial performance of companies. In the last three months lay-offs affected virtually all business areas, weekly jobless became tens of thousands of people. Recently Jake Burkons sought to clarify these questions. Often, these dismissals were based on sheer panic managers seeking to optimize their business by any means.

Naturally, primarily affected office workers that are not in the main production. As office specifics of the work is characterized by large cities, their population has fallen principal "punch element. In January, markedly while the share of entrepreneurs, leading his own business. In December, their share in low-income segment (up to 25,000 rubles per person per month) was 15%, and in January dropped to 12%. In the middle income group (25000-50000 rubles per person month) about 5% of entrepreneurs have completed their business: their share fell from 44% to 39%.

These changes are commensurate with the overall decline in the number of jobs in most industries. Over the remaining job cuts in major cities in the crisis affected service industries: advertising, consulting, financial services, insurance, real estate and other non-manufacturing sectors. Savings. In January, was first detected household income exceeding their current expenditures. This means that the family began to spend on current consumption by previously accumulated, and it is very unfortunate trend.

There is a serious problem in market working with innovators – they are difficult to 'catch' something for a long time. They have practically no loyalty, they are difficult to promote something physical. Therefore, innovative segments of the small numbers are only 'battering ram' for implementation new items to the mass market, and make them big strategic stake is not necessary. In the group of innovators is most often composed of young wealthy people who in many retail markets believe the core target audience, and their volatility confounds entrepreneurs all the cards. Ease of communications, consumer confidence and speed of decision-making innovators bribe, but a total budget of these groups is negligible for most industries. On 'Start pulse' innovators should not rely on the markets 'without emotion', where goods are too standardized and faceless. These people seek emotional vibrations in all, with what face, and if the product does not carry such might be interested innovator will be nothing. man to learn more.

When that communication with this segment are quite expensive in the markets standardized products is better to rely on other segmnty. Conservatives At the opposite pole relationship to novelty is another group – conservatives. Before you buy anything, these consumers seek to maximize support his decision to other people's experiences. In fact, their decision to buy – not their own. Before the Conservatives have an opportunity on their own experience to evaluate the purchase, it is filled with reviews of all consumer information space, from personal communications to the Internet and media.

Why do so – the answer to the first part of the video course "Effective psycho.") The goal, among other – to become a brand in that case, which I do. With all its consequences. But a sort of lucky I've never been. There were periods when he was so heavily that not a word to say, no pen to describe. And while I have not changed our psychology – it was impossible for something to count. What I advised and Paul. For a start, I showed him the technique of "path to the goal, which exactly answers the questions: Are you ready for this purpose, whether it will attain, it is easy or not very, whether complicated stages and which, whether the light phases and also what. These responses give the subconscious, which is never wrong.

And I must say that these answers are accurate, but they are not the verdict. It is diagnosed. And when you know diagnosis – you can change something and re-diagnosed. Paul carefully prescribed on the paper and the goal, and all stages, and then seriously done technique. The answers he received and based on them began to act.

For the curious, I say that Paul is out of the economy (he worked for a company auditor, and very good), went into production very original convenience food. Technique showed that Paul had this objective in principle is ready, but the path will be th how difficult. In addition, start-up capital was not so hot what. Although the idea was quite original. And Paul went in full accordance with the fact that showed "The path to goal." And he felt that the technique provided clear answers. It took one and a half years. Things Pasha are on the rise. And that is so, according to Paul, the great role played by those psycho, which I shared with him. Success the first application of techniques to build trust to the fact that I showed him and what was telling. So now Paul – quite charismatic, successful, strong, confident individual. For some reason remembered the famous expression grandmaster Lajos Portisha: "A strong – driven, weak – being taken." Such a good example I can now quite a lot of lead, but Paul was just the first. Although there is no – the first I still call myself. That's how the idea to make this video course – "Effective psycho. Part 2. " Incentives – to share knowledge with those who need it and who can appreciate it. And secondly, if I can transfer them to other, more or less clear, no scientific-sounding zaum and without deviations in mysticism, then I did them deeper . So that you pleasant and useful knowledge, discoveries and results!