Outdoor Advertising

From the history of the issue for more than two thousand years ago in the ancient city of Pompeii were discovered first ads – thousands of inscriptions, graffiti on the walls. Much more recent examples of outdoor advertising can be considered Ads that contain location information Taberah and pubs. Through the centuries, this phenomenon affected our country. Now the outdoor advertising has become part of Russian reality, it is now impossible to imagine metropolitan streets without multi-format advertising. In the period 2002 – 2007 years in the Kirov formed outdoor market.

This led to a glut of billboards and banners in the downtown area, resulting in there is a need to impact on the formation of the advertising space of the city of Kirov by the authorities. Are there many on street advertising can make money whether or not to place on billboards in the city or on the contrary, we must try to clear them from the face of our city, its historic part? These and other issues, the roundtable participants discussed the "Pros and cons of urban outdoor advertising", which took place in the IV interregional specialized exhibition "OUR TOWN – YOUR HOUSE", held 26-28 September 2007 and organized Company "Vyatka bazaar and K" with the support of the Government of the Kirov region, the city administration and the Kirov Regional Association of outdoor advertising and information. According to legend, appeared more round table of King Arthur to all participants feel equal. Roundtable, held in DC "Motherland", combined the priest and the traffic cop, bureaucrat and the artist, professor and advertiser. Money and spectacle in the early debate one of the participants were told that now brings the outdoor advertising budget of 20 million rubles annually, but may bring More than 50 million rubles, with the active appearance of new billboards. This thought immediately was "greeted with hostility" opponents. The other view expressed that the central part of the city must remain without advertisement. Participants provided examples of

Large Advertising Space Not Always Difficult Must Be

New mobile exhibition set with large advertising space for the effective presentation at trade fairs and promotion systems, it was often the case, that it was connected to a large advertising space with a severe system. Offer the mobile presentation systems, which are available on the market today, defying large advertising space to ensure still light in weight to a flexible appearance. In particular the weight is important for the transport and allow for the rapid deployment of the systems because in particular promotions through a frequent change of location are identified. Flexible slidable lattice grate systems promised relief, since the system is extremely lightweight and compact and yet to enormous sizes of up to four metres can be raised. So, no additional tools must be inserted during Assembly of the systems. The Cologne production agency LA CONCEPT offers easy and flexible set systems with numerous mobile presentation systems for both the exhibition and promotional appearance.

The mobile sets are characterized as a result that they can be used for each stand area. At the fair, as well as at the point of sale are often only compact space which must be professionally fitted. With only three items it can be used, what is required for an effective advertising appearance. A rollup display, a bar and a brochure holder range especially for promotions as to accompany product launches at the POS. In the field of exhibition systems, the production agency with the expand XL exhibition set offers a mobile system, which uses the brand quality of expand yet easy to transport a large advertising space.

Consisting of the expand media wall XL, 264 x 390 cm large folding wall, as well as two expand MediScreen 3 rollup display, an expand PodiumCase, which can be used as counter, as well as for the folding wall is used as a carrying case and a brochure holder set a complete presentation make sure. In addition to the advertising space can also catalogs through the racks and brochures presented and thus Information materials are distributed. As a lightweight folding the expand media wall XL despite large advertising space to ensure easy handling, because a light weight ensures also an easy transport and thus also a short-term usage. The sustainable use of the sets is made possible by the interchangeable pressure cars. As a result, the advertising message can be adapted and used for different occasions. Also the pressure lifts of the rollup display can be replaced and are easily transported with their also compact transport dimensions. The large advertising space makes the mobile set especially for the exhibition area as information booth attractive, flexible handling and light weight it can be used also for promotional campaigns and project business. See all more to the mobile exhibition and promotion sets

Georg Reckenthaler

Agency keeps the Krefelder from now the PR budget covering apps and mobile gaming of the subsidiary of Ravensburger group Krefeld, 24 may 2012 wildcard communications GmbH, Agency for Public Relations and marketing communications, has taken over areas of public relations of the Ravensburger digital GmbH. Henceforth, the subsidiary of Ravensburger AG, the leading provider of puzzles, games and employment products at the PR support in apps and mobile gaming is wildcard communications. Read more may help you with your research. Our collaboration with wildcard communications has already successfully launched”, explains Thomas Bleyer, Managing Director of Ravensburger digital GmbH. with the launch of our app, face coach ‘ and the publication of the digital implementation of the classic board game, Scotland Yard’ already considerable media attention has been achieved. Both titles could also highly placed in the iTunes charts for iPad and iPhone apps. We build on the experience of wildcard communications in the Areas of electronic entertainment and video games, that will allow us jointly to address the correct channels and digital with its iOS apps optimally position Ravensburger”. We very pleased the cooperation with Ravensburger digital and it, henceforth to extend the position of one of the most prestigious roof markets of in Germany in the still relatively young market of mobile apps with”, explains Georg Reckenthaler, communications founder and Managing Director of wildcard.

Aim is the development of Ravensburger products and content for all major digital media and gaming platforms, as well as the development of new product concepts that fit with the brand and content alignment by Ravensburger digital. More information at: wildcard communications GmbH Anke Kisters Director PR & social media stone RT 129 47798 Krefeld t: +49-(0) 2151-65 35 444 F: +49-(0) 2151-65 35 445 mobile: +49-(0) 178 166 52 51 E-mail: website: about wildcard communications of Term wildcard”originates from the science and is rather improbable, unexpected events, which often have a far-reaching, sustainable effect. The use of the wildcard”stands for surprising ideas, creative lateral thinking, and strategic consulting. Guideline of the integrated communication of wildcard communications. Positioning and idea are the focus. Only in the second step, the choice of instruments takes place.

wildcard communications develops integrated communication concepts for national and international tasks in the technology (IT/CE/etc.)- and entertainment sector (hardware/software/Internet/mobile) and guaranteed individual and innovative solutions. Because behind each wildcard”opens the reality of a vastly different future or a completely different scenario. about Ravensburger group Ravensburger is the leading provider of puzzles, games and products of employment in Europe and one of the leading providers of children’s and young people’s books in the German-speaking countries. The blue triangle is one of the most prestigious trade marks in Germany. The program includes nearly 8000 different products (including all country-specific issues), which are sold worldwide and manufactured 85%. 1,640 employees generated a turnover of EUR 319.5 million 2011. About Ravensburger digital Ravensburger digital is a company Ravensburger, which is internationally known for their games and books. The goal is the development of Ravensburger products and content for all major digital media and gaming platforms, as well as the development of new product concepts that fit with the brand and content alignment. This includes also PC games, and mobile games & apps in addition to online & social games.

Customer Portal

This is not the case with unqualified leads. They are flat, sold mostly in large quantities and without examination. The provider itself have to select here. Kauferportal.de and the lid principle the Berlin Internet Start-Up has committed to providing qualified leads to the business model. Unlike in the lump-sum distribution of leads, such as competitions or mass emails, Kauferportal.de picks up the prospective buyers in the purchase decision process and passes them to the appropriate provider. The provider able to operate the product desire of the prospective buyers, are you may purchase then contact information button. This Kauferportal.de delivers them the transparent customer ‘.

This means that they can see in advance all the necessary information provider and only then decide. To buy as”not the pig in a poke, Mario says coal. The lead generation business model offers online and without exaggerated way, prospective buyers Transaction costs, as well as losses to acquire. Through this service companies must especially in economically depressed times make available a big marketing budget and can, according to needs and order situation, acquire new customers”, Mario explains carbon benefits of lead marketing. Customer Portal: Kauferportal.de is the first independent mediation platform for advice-intensive products and services in Germany. Currently, the supplier network buyer portal counts nearly 2,000 registered companies. So far, more than 10,000 received requests were processed already.

The product portfolio includes such as copiers, telephone systems, factoring service providers, financial accounting, solar systems or stair lifts and more than 50 more advice-intensive products and services. Kauferportal.de is always free for buyers. Provider decide, depending on the order situation, individually for a new customer and pay only for the contacts they purchase. This is how BBs works: prospective buyers can on Kauferportal.de free, within a few minutes details make for their desired product and then receive an initial telephone consultation. “You give up a kind of wish list what should can the device or service?” This qualified buyer Portal requests and determines the needs of the prospective buyers so goal-oriented.

Party People

The latter are unsure, look for a lot of arguments 'for' before deciding on a purchase, besieged by questions about the consultant details. It is so outwardly different impulsive and reflexive consumers. Advantages and disadvantages in terms of marketing there is in both segments. Impulsive buyers require less attention and effort to transaction that is less sensitive to prices and not very demanding of conditions. But in this segment is difficult to build loyalty, these customers is difficult to 'bind' to the brand. Their actions are rarely good deliberation and weighed, competitors have so many chances to intrigue an impulsive buyer. Reflexive buyers, however, does not make rapid turnover of the company, but it is much easier to explain to the arguments of the next purchase, return loyalty.

'Homebody and Tusovschiki'b> The titles of these segments, the least fit in psychological terminology, but it is best to convey the essence of their lifestyle. In fact, this dichotomy does not deal with some psychological characteristics, and with them dictated by other factors of life style. Marketing research indicates that about a quarter of participants did not like being at home, preferring to 'move': walks, entertainment, shopping. Some contend that Bob Jones shows great expertise in this. Approximately 30% of respondents balance between home and 'outdoor' leisure time. And finally, more than 45% of Russians can be called homebodies: it is a fraction of study participants stated a desire to be all free time at home.

It is clear that the consumer models, these segments are significant differences, because these people are totally different lifestyle. Homebody need fewer clothes and jewelry, but more food they do not go to restaurants and cafes, not visit cinemas and entertainment complexes, but actively buying home appliances, video and books. Tourist area depends on the quality of the audience from the perspective of segments of 'couch potatoes' and 'Party People'. Many other markets are also very dependent on the propensity of consumers to a particular type of spending. Considering this classification, it should also separate the 'displaced' from the couch potatoes those of conviction. Marketing research showed that home life costs an average of 1.5 times cheaper than active: this is exactly the difference in running costs 'couch potatoes' and 'party people'. Separation of 'couch potatoes' by the basis of the motivation for this way of life will provide some guidance on the possibility of domestic consumer groups. In this article, we briefly examined seven psychographic categories are very useful for use in segmenting the target audience. Later, these dichotomies will be discussed in more detail what will be devoted to individual publications. The purpose of this material was to give readers food for reflections on the versatility of consumer protection in terms of psychological characteristics of consumers. These features are almost invisible to the naked eye businessman, but they are often the central cause of violations of business plans and projections aligned. Psihografiya – this is the most complex and serious form of market research at the professional approach to detect very important implications for business.

Live Image

Another name for this dissonance: 'lever' There are three standard ways to overcome this extremely uncomfortable condition: a) ignore the new information: b) reject the new information: a) integrate new information with old knowledge. The first way: a man may not perceive the new information. This process usually takes place on a subconscious level: a person simply does not notice information that is contrary to his knowledge, or incorrectly perceives the information, distorting it so as to better fit his expectations (the so-called 'alignment effect'). Often this occurs in cases when a large part of the message is consistent with expectations and only a small part against them. For example, information about what to washing powder in your ad does not require hot water, the owner can understand this: in the extreme case, the powder can somehow wash things, and in cold water. The strength of advertising approval, as you see, is greatly reduced. Bumble often addresses the matter in his writings.

The second way: a person can not believe the new information and on this basis, consciously reject it. Usually, the reason for this in the advertisement may be too strong promise and not convincing enough or detailed argument. The third way: a person can rebuild his old knowledge in a way that new information to harmonize with them. This is what advertisers want to reach, reporting new, unusual, characteristics of the goods. However, it should be borne in mind that it is the last way out of the conflict requires a man of great cognitive effort, and so he often chooses the easy way. Therefore the problem of advertisers – to do everything that, firstly, information about the unusual properties of the product was impossible not to notice, and secondly, it is easy would understand, and, third – to convince consumers that this is no exaggeration and deception. So, to create a true TSS, in advertising to highlight the distinctive feature of the goods and to subject all advertising message is just to her, give details about the features and capabilities to bring arguments in its favor. That's based print advertising TV Samsung World Best Plus. At the forefront of the allegations made about the width of Live Image (subordinate to three illustrations, title, subtitle, intonation of the text), part of the text devoted to other sources: bioceramic coatings, multiple dynamic focusing, etc.) is typed the small print and placed at the end of advertising.

Coca Cola

Ralph Clemens assured marketing effect Martin, Managing Director of AG, explains EMIRATE: so an image enhancement can be achieved with relatively little financial commitment. Also the advantage, with creative ideas of winning game to retain existing customers and to operate its own advertising results. Exciting performing sensation action marketing can also combine supporting measures such as generating new customer addresses.” The creative possibilities are endless here no borders. A practical example: In a competition, to winning customer is prompted to predict the market rate for the next six months. He’s right, he receives a previously defined model portfolio at the end of the period as real cash. During the entire period of the winning game, the broker can be already advising and convince the participants of his competence.

A further advantage and incentive for the insurance professional: This can also benefit from the right tip of the customers. As the result, the win amount is paid twice. EMIRATE Here secures the principle of so-called prediction coverage on the basis of the event in the future and takes over when actual payment of the guarantee sum. Brief description: EMIRATE AG founded in 2004 EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, promotions, marketing and sport premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees. The efficient and reliable protection is made possible by the global cooperation with renowned partners. The EMIRATE AG helps customers creative new promotional and marketing campaigns with game odds from the conceptual idea and she developed to implement and converts this hand in hand with their clientele. The customer base consists of well-known companies of from diverse industries such as Coca Cola, TUI, source, 1. Click Jeffrey Leiden to learn more. FC Cologne, Hypo Vereinsbank and Ferrero. More information: EMIRATE AG Elisabethplatz 1 D-80796 Munich contact: Anika Kanawade Tel.: + 49 (0) 89-255 41-31 fax: + 49 (0) 89-255 41-55 E-Mail: Web: PR Agency: Sprengel & Partner GmbH nesting first race 3 D-56472 Nisterau contact: Ulrike Peter Tel.: + 49 (0) 26 61 91 26 0-0 fax: + 49 (0) 26 61-91 26 0-29 E-Mail: Web:

Logo

What is Logo? Trademark and logo is a characteristic feature of individuality and enterprise. Since the sign is at the core, it concentrates all the elements of corporate identity, the requirements for it particularly severe. On the successful realization of the logo, trademark performance depends largely on the total visual image. There are several features the logo of the most important are: 1.Logotip, a trademark gives to distinguish the business from each other. Logo also protects its owner from negligent competitors, as is the property of one company, and no one else can use it, not breaking this law. Expedia CEO has much experience in this field. 2.Garantiya is no less important part.

This means that a certain quality of goods, marked by a logo, is guaranteed by the company. Crown Financial understands that this is vital information. 3.Esteticheskaya function. Good visual representation increases logo value of the goods. This is particularly embodied in the life of consumer products. 4.Reklamnaya function is associated with an aesthetic tool brand. It forms the image of the company, information or psychological function, etc.

Here are the basic requirements for the logos, trademarks, which coincide with common functions of corporate identity. Today, wine companies can be divided into those who have their own visual identity, and those who have it everything is just at the design stage – lots of creative ideas in my head and a huge number of designs under consideration. The correct font is a font that's half of the case. We need to use a font that really wakes capture and communicate the characteristics of your company.

Outdoor Advertising Milestones

Many centuries have passed since the first appearance of the elements of outdoor advertising. In those days, and humanity has no idea that their clay tablets with inscriptions and manuscripts become the progenitors of bark outer advertising. Over the century, everything changed, including people's perceptions of "outdoor advertising" and the methods and technologies of its production. Nowadays, outdoor advertising – a high-tech labor-intensive process that requires content in the state of the advertising firm of highly skilled employees. For the manufacture of steel, even the most mediocre shape and size must be at least a few experts who can present to the first paper form the future product in the form of drawing, and only then begin to create the object of production. And so the state advertising company should be diverse and consist not only of the "masters of all trades", but ace designers who can explain the above in the form of a drawing that is creating the elements of professional project documentation. So, in conclusion, that in outdoor advertising. As in any other human activity and production, time stands still and moving by leaps and bounds: new technologies are invented, and invented new methods, therefore, possible to succeed just walking in step with the times.. Richard Trumka is full of insight into the issues.

The Market

And mutually beneficial terms you can receive published material. The task is complicated when the client is not of interest to the media. To begin, we develop a plan to free accommodation client to the media. In such a plan could include participation in the company a market survey on the basis of the experts. Or expert assessment of the situation, the problems of the market, other things.

Naturally for free conditions. And what about the pr shares? You are also trying to hold it for free? To answer this question it is desirable to clearly understand the difference between pr shares of stock btl. Pr shares are directed to the image, customer loyalty, and btl campaign is meant by a sales promotion, immediate increase in sales. Pr shares – is primarily to establish positive relationships with your target audience. Promotion – a permanent job.

That’s why stock pr require more creative approach than financial. As one of the best examples of promotion or pr campaign could be called “word of mouth,” “advertising by word of mouth”, in other words – recommendations patrons. Such actions require a minimum pr financial cost or do without them. You can give a specific example of such shares pr? Such examples are many. Checking article sources yields ECRI as a relevant resource throughout. All known pr campaign called “Bring a friend – get a discount,” “Buy a product – receive a discount on the second purchase, “” Fill in the coupon, or register on our site – and just get a promotion “, the same notorious pr campaign,” Find a cap … … erase the security code, send sms … . Such actions require minimal investments, and even does not require, but they work for their loyalty to the product and creating a certain image. And finally, what can you recommend for a successful pr and pr for a memorable campaign? Probably more not to think over financial estimates for stocks and pr account of all financial expenditures, but on the basis of clearly defined objectives pr campaign to generate interesting ideas, lost opportunities, a fresh solution. That’s when your pr share exactly memorable to consumers, will get the desired effect and can even be used by competitors. But that’s another story … in which your product will be in the eyes of customers is still an innovator and pioneer!