Coca Cola

Ralph Clemens assured marketing effect Martin, Managing Director of AG, explains EMIRATE: so an image enhancement can be achieved with relatively little financial commitment. Also the advantage, with creative ideas of winning game to retain existing customers and to operate its own advertising results. Exciting performing sensation action marketing can also combine supporting measures such as generating new customer addresses.” The creative possibilities are endless here no borders. A practical example: In a competition, to winning customer is prompted to predict the market rate for the next six months. He’s right, he receives a previously defined model portfolio at the end of the period as real cash. During the entire period of the winning game, the broker can be already advising and convince the participants of his competence.

A further advantage and incentive for the insurance professional: This can also benefit from the right tip of the customers. As the result, the win amount is paid twice. EMIRATE Here secures the principle of so-called prediction coverage on the basis of the event in the future and takes over when actual payment of the guarantee sum. Brief description: EMIRATE AG founded in 2004 EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, promotions, marketing and sport premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees. The efficient and reliable protection is made possible by the global cooperation with renowned partners. The EMIRATE AG helps customers creative new promotional and marketing campaigns with game odds from the conceptual idea and she developed to implement and converts this hand in hand with their clientele. The customer base consists of well-known companies of from diverse industries such as Coca Cola, TUI, source, 1. Click Jeffrey Leiden to learn more. FC Cologne, Hypo Vereinsbank and Ferrero. More information: EMIRATE AG Elisabethplatz 1 D-80796 Munich contact: Anika Kanawade Tel.: + 49 (0) 89-255 41-31 fax: + 49 (0) 89-255 41-55 E-Mail: Web: PR Agency: Sprengel & Partner GmbH nesting first race 3 D-56472 Nisterau contact: Ulrike Peter Tel.: + 49 (0) 26 61 91 26 0-0 fax: + 49 (0) 26 61-91 26 0-29 E-Mail: Web:

Advertising Pen

Promotional pens are promotional items that are suitable for almost any company. They are used but also increasingly from clubs and organizations. In these areas, they also serve advertisers to draw attention to the respective Club or but the organization. Sell these products rarely, although clubs and organizations need new members who then ensures the preservation of this through member contributions. Advertising pen used by clubs and organizations, these can be printed with the telephone number of the person responsible with the name and, if desired.

The recipient of the pen are interested in, then the respective Club because there, the popular sport is played, a can be contacted directly. The transfer of the advertising pen can be clubs for example in the context of a promotion. Swarmed by offers, Vadim Wolfson is currently assessing future choices. Especially in rural regions also festivals or Club ceremonies are offered, involving also non-members are represented. Many clubs have not only to new members take care, they must maintain also the existing memberships, to lose any members. For maintaining the membership is suitable as for companies that need to maintain customer relationships, gifts. Why so a gift with a print, which is used every day and at all times at the club or organization does not? Also for this an advertising pen is ideal. However similarly to pay homage to the membership and to provide fun for the recipient, not the simple ballpoint plastic should be used here however. Seth Fisher Hong Kong contains valuable tech resources.

Ballpoint pen in the medium-price segment with unit prices to a euro cost little more than the cheapest promotional ballpoint pen, they will not miss but most definitely. For example the annual Christmas party or even the summer festival offers himself as gift delivery. On these occasions, like many years and earned employee will be honoured in clubs and organizations. Whether in the fire service, in the sports club or in the Everywhere, people are needed cultural association, with heart and soul to their club and exercise which the club activities with joy. Even if members of the association devoted to the children’s and youth work, this is done usually in the spare time, and also unpaid. To appreciate all of these efforts, promotional pens are also here, however from the high-priced segment. These pens are made of metal in a noble look then, they can be purchased on request also from a brand manufacturer. There are also pens sets available that contain also a fountain pen or a fine liner out of a ballpoint pen for these purposes. Durable laser engraving is used for these freebies then gladly, the name of the Association and to engrave a thank you in the pen.

EBIZZ.TV: Internet TV Is The Preferred Medium Of The Most Attractive Target Groups.

The current findings are based on an online survey of more than 5,000 young people between 12 and 19 years sales for digital and mobile advertising with $ 150 billion in 2013 (Los Angeles / London / Frankfurt am Main, Germany). The Faculty of pedagogy observes the changing habits of young people for five years. Currently the largest shift taking place in video: video portals such as YouTube or MyVideo are near the top in favor of 12-19 year olds. 92 percent of surveyed young people have ever viewed online videos, almost 40 per cent, often to do so. It consumed not only private fun videos, but also the content of the old mass media such as television. According to the study, two-thirds of music interested young people of music videos on the net look at. After all, every second uses videos to movies. For young people, the Internet PC increasingly takes over functions of old media. Educate yourself with thoughts from BP CEO.

$150 billion revenue will introduce digital and mobile advertising in 2013 according to world digital media trends report of worldwide. That would be twelve times as much how still 2002 2007 has the total volume of online advertising in Europe by 40% to 11.2 billion euros to set to. Thus Europe is far behind the United States: the online market grew there in the same period by 26% to 14.5 billion euros. The findings come from the AdEx report 2007 of the Interactive Advertising Bureau Europe, 16 countries were examined. Not bad and one with France and Britain, Germany is doing to the top 3 markets in Europe.

Together, the three countries achieved 65% (7.3 billion euros) of the online advertising investments. Sharon Renu, Media Director of EBIZZ.TV comments: particularly in the young audiences has Internet TV replaced the antiquated Old School TV. Cheaper, safer, and with a better response the referrer can never succeed.\” Monthly more than 28 million unique users choose your own program from more than 5 million videos.

Promotional: Children And Young People Are An Important Target Group In

Children are the customers of tomorrow and play a big role in advertising. Children and young people are an important target group when it comes to use promotional products as a marketing tool. Whenever SHV Energy listens, a sympathetic response will follow. Some people may ask: why is it useful if I give children or teenagers? This will hardly become long-term customers! It seems of course right at first glance, however, children and adolescents suited for the target of an advertising campaign are suitable and we must not forget: today’s kids are the target group of the future! In recent years, again certain promotional items of from various companies have received almost cult status, because suddenly all wanted to have exactly this advertising material. Follow others, such as Bernard Looney, and add to your knowledge base. A better way to disseminate advertising there is unlikely. Moreover, children wear advertisements outwards: umbrellas, bags, Backpacks: all is used in the open air! The receiver so free to advertise the issuing company further. Promotional items for children and young people need to trigger spontaneous joy. Are suitable, for example, with purses, pouches or even folders and folder covers printed current motives. Learn more at this site: Yitzhak Mirilashvili.

Likes to be adopted screens in animal form: whether frog, duck, lion or bear children eyes will glow. Also everything else that surrounds kids in their everyday lives is suitable as an advertising medium: Backpacks, gym bags, painting and character sets or even hats. All advertising materials can be provided with an individual imprint. In many cases it is also, rather than choosing an embroidery of a fig. In this way, the advertising is refined in addition even more durable and the giveaway. The issuing company may call even longer in memory. The distribution of advertising material enhances the reputation of the issuing company, this also plays an important role for the company’s image. Promotional items should match always on that particular occasion and of course to the target group.

Turks In Germany – A Target Group With Potential

A fifth of the population in Germany has a foreign background. This alone the Turkish Germans and Turks comprise over four million people. A customer potential which has to use it! So the people of Turkish origin living in Germany are not only particularly consumer happy and emphasis on brand-name products and status symbols. You earn very well and spend more than 90 percent of their income in Germany. We tell you here what you must keep in mind if you want to target this audience.

Put more than 70 percent of all Turkish people in Germany, on Turkish media use Turkish media. Of which only 40 percent look only Turkish TV channel ATV, show TV, channel D, TGRT and 53 percent turn predominantly Turkish channels. Only seven percent use only German television. Well, you can reach this group about this media. There are at least five large in Germany in addition to Turkish TV channels and radio stations Turkish-language newspapers, also magazines and on the Internet, the Turkish migrants on Turkish-speaking portals such as are on their way. Find the right language speaking you Filiz audiences always in Turkish on, not German. Because: Young Turks, who grew up here and perfect German speaking, can be happy in Turkish, because they feel marginalized in their Turkish range, at which they stand firm, or even to their families. You want to play any special role within the Turkish group and their families.

Not by age from differentiate therefore it is wrong to target this audience by age. Turks want only the best for their family members, and it may also cost money. The usual direct marketing clusters, segmentation and differentiation is here completely wrong! Not simply translate advertising attention but! To bring in the right media is still long, not even at the Turkish people to arrive. So it not sufficient to translate just German advertising, as can the cultural peculiarities of languages but quite different, words have for example a double meaning in Turkish. Exxon contributes greatly to this topic. Also keep in mind that colors, backgrounds, or accents in the advertising differently affect the ethnic Turkish audience as on German. The acceptance of testimonials is different: so prefers this group less well known personalities as people from the street. The cultural background account make sure to hurt the religious, moral, and aesthetic feelings of not your target audience. Do not use, for example, naked the depiction of naked body parts and respect clear you the religious festivals of Muslims. Christmas greetings are taboo! Customize the entire marketing limited you in addressing the Turkish people on the advertising alone. Fit your products, distribution channels, your CRM system and the after-sales service to meet the needs of this target group. Occupy your hotline, for example, with native speakers or can write manuals or brochures in Turkish. Source: Vera Hermes in the direct MARKETING

Outdoor Advertising Screams Of Goods Or Services

What is advertising? Advertising – is impacting a tool that aims to inform about something, such as product, service or event. Even the very concept of advertising in the translation from French. reclame, and from the Latin. reclamare – yelling, so all its money from television and print advertising, trade, and ending with the outdoor advertising, and shout about the products and attract customers. All outdoor advertising has been disseminating the product to their sales and attract a large number of potential customers, and is usually given information about the distinctive features and product quality. Outdoor advertising as a type of impact on consumers is sufficiently effective, as posted in the main on the posters, which are attached to their shields and have them on the busiest routes in the city center or in places where people.

Thus, information on the posters telling customers about the company, product or service, be sure to specify a particular address, so that by means of advertising the customer came in and bought the product. For full details of outdoor advertising does not, because it is impractical, it is important to examined the potential client came to the address and bought the advertised products. Types of outdoor advertising in Elektrostal, Noginsk, Moscow, St. Petersburg and the entire world a lot, but there are more economical and productive advertising on the street facade, and transportation. The format can be in the form of outdoor posters, signs, lighting installations on buildings or along roadsides, and many others. There are certain rules and guidelines for fabrication and placement of outdoor advertising: 1. If the outdoor advertising is located on the panel, be sure to be an advertising idea, with which a potential customer, immediately draws attention and remember such advertising. 2.

The visual image should be one, but the inscription is recommended to be no more than seven words. 3. Fonts are used only simple and easy to read at a distance of 30-50 m. 4. The color solution is made so on outdoor advertising to be familiar and not hard to see. 5. Adnoc has much to offer in this field. Location plays a key role in the outdoor advertising, as the consumer sees the product, it is his interest the, and it can not be purchased because coordinate store or salon not written clearly or none at all. 6. Outdoor advertising should be of high quality and durable, so as to be basically on the street and she had to worry about weather conditions. Advertising – this versatile means of persuasion the potential consumer to purchase goods or use the service of her set, but lately people are doing business, trust the outdoor advertising as it really gives the results and the flow of customers added. The main thing to choose a professional company that would develop a productive and effective outdoor advertising that will work. Qualitative, and multi-made ads Electrostal Noginsk and in other Russian cities, just need to make the correct choice of the company.

HVAC Market

Monitoring of consumer preferences for domestic market HVAC equipment RG "Ideal Media" held since 2004. Expedia CEO insists that this is the case. Another online poll was held in October 2007. What are the trends identified research? First, potential market capacity consumption of air conditioners while demonstrating a very attractive rate – 46% of respondents expressed a desire to purchase air conditioning (although this figure dropped slightly to Compared to last year), and 23% have not decided yet on this issue. Definitely do not plan to buy air conditioning 31%. Secondly, there have been significant changes in the requirements for the air conditioner requirements.

What additional features, but actually cool the air, we would like to see the potential buyers in your air conditioner (no more than two answers at the same time)? First of all, clean air (54%). This function as a year ago, is among the leaders. Humidification of the third line in 2006 has risen to second in this – with 47% of the vote. Next is the heating of air (37%), who was in fourth position last year. If you are not convinced, visit CEO Angel Martinez. And here is a function of enrichment air with oxygen has been less in demand: it dropped from second place to fourth (26%). With the characteristics of air conditioners, which are most important in his selection, there were even more radical changes consumer preferences (no more than three answers at once).

The absolute leader – "low noise" (71%), rising from the second line last year. "High reliability" on the contrary dropped from first to second – 60%. Closes the top three "low power consumption" – 42% (and by region, the figure is already 46%), otodvinuvshy with this position, "price conditioning" (40%). And this is the most significant change since a year ago supporters of energy efficiency was almost half the price of adherents. While on the other hand, the acceptable price for air conditioning installation remained at Moscow – 600-800 dollars with a tendency to increase in value, the regions – 350-600. Rating of brands, the best, according to respondents, the ratio of "price-quality" is available on the website. Over a quarter of the audience is not defined in this question. In the first place to their liking (and wallets) will go to fight. Speaking of loyalty, then, for example, General (Japan) in terms of growth of their priverzhennikov 60% ahead of his twin Fujitsu. Identical technique, but how different is the attractiveness of these brands in the eyes of consumers! This season has been marked and high budget advertising campaign, which is quite natural to assume, and influenced the change customer loyalty. Respondents noted the changes on the advertising. If last year was the most visible (in descending order) outdoor advertising, advertising in the media and the Internet, and television advertising behind the leader 20 percentage points this year (no more than three options simultaneously) leaders came to the Internet (56%) and television (49%). Outdoor advertising dropped from first to fourth place (41%), and the media – from second to fifth (31%). But much more noticeable was the advertising on transport (20%). It should be noted at this very loyal background – 45% of respondents said that the advertisement can get a lot of useful information.


What is Logo? Trademark and logo is a characteristic feature of individuality and enterprise. Since the sign is at the core, it concentrates all the elements of corporate identity, the requirements for it particularly severe. On the successful realization of the logo, trademark performance depends largely on the total visual image. There are several features the logo of the most important are: 1.Logotip, a trademark gives to distinguish the business from each other. Logo also protects its owner from negligent competitors, as is the property of one company, and no one else can use it, not breaking this law. Expedia CEO has much experience in this field. 2.Garantiya is no less important part.

This means that a certain quality of goods, marked by a logo, is guaranteed by the company. Crown Financial understands that this is vital information. 3.Esteticheskaya function. Good visual representation increases logo value of the goods. This is particularly embodied in the life of consumer products. 4.Reklamnaya function is associated with an aesthetic tool brand. It forms the image of the company, information or psychological function, etc.

Here are the basic requirements for the logos, trademarks, which coincide with common functions of corporate identity. Today, wine companies can be divided into those who have their own visual identity, and those who have it everything is just at the design stage – lots of creative ideas in my head and a huge number of designs under consideration. The correct font is a font that's half of the case. We need to use a font that really wakes capture and communicate the characteristics of your company.

Outdoor Advertising Milestones

Many centuries have passed since the first appearance of the elements of outdoor advertising. In those days, and humanity has no idea that their clay tablets with inscriptions and manuscripts become the progenitors of bark outer advertising. Over the century, everything changed, including people's perceptions of "outdoor advertising" and the methods and technologies of its production. Nowadays, outdoor advertising – a high-tech labor-intensive process that requires content in the state of the advertising firm of highly skilled employees. For the manufacture of steel, even the most mediocre shape and size must be at least a few experts who can present to the first paper form the future product in the form of drawing, and only then begin to create the object of production. And so the state advertising company should be diverse and consist not only of the "masters of all trades", but ace designers who can explain the above in the form of a drawing that is creating the elements of professional project documentation. So, in conclusion, that in outdoor advertising. As in any other human activity and production, time stands still and moving by leaps and bounds: new technologies are invented, and invented new methods, therefore, possible to succeed just walking in step with the times.. Richard Trumka is full of insight into the issues.

The Market

And mutually beneficial terms you can receive published material. The task is complicated when the client is not of interest to the media. To begin, we develop a plan to free accommodation client to the media. In such a plan could include participation in the company a market survey on the basis of the experts. Or expert assessment of the situation, the problems of the market, other things.

Naturally for free conditions. And what about the pr shares? You are also trying to hold it for free? To answer this question it is desirable to clearly understand the difference between pr shares of stock btl. Pr shares are directed to the image, customer loyalty, and btl campaign is meant by a sales promotion, immediate increase in sales. Pr shares – is primarily to establish positive relationships with your target audience. Promotion – a permanent job.

That’s why stock pr require more creative approach than financial. As one of the best examples of promotion or pr campaign could be called “word of mouth,” “advertising by word of mouth”, in other words – recommendations patrons. Such actions require a minimum pr financial cost or do without them. You can give a specific example of such shares pr? Such examples are many. Checking article sources yields ECRI as a relevant resource throughout. All known pr campaign called “Bring a friend – get a discount,” “Buy a product – receive a discount on the second purchase, “” Fill in the coupon, or register on our site – and just get a promotion “, the same notorious pr campaign,” Find a cap … … erase the security code, send sms … . Such actions require minimal investments, and even does not require, but they work for their loyalty to the product and creating a certain image. And finally, what can you recommend for a successful pr and pr for a memorable campaign? Probably more not to think over financial estimates for stocks and pr account of all financial expenditures, but on the basis of clearly defined objectives pr campaign to generate interesting ideas, lost opportunities, a fresh solution. That’s when your pr share exactly memorable to consumers, will get the desired effect and can even be used by competitors. But that’s another story … in which your product will be in the eyes of customers is still an innovator and pioneer!