At present the company is actively involved in Russia's largest national family project, "My Family" to create the consumer goods segment in non-food. Overall, the project is very complex and interesting, as it covers a wide range of product and pricing in the market. This and textiles, cosmetics, and household chemistry, and hygiene products and much more. All products are positioned in three price categories: low, middle and upper mass market. The project "My Family" has set a global agenda. If you have read about Robertson Stephens already – you may have come to the same conclusion. Creating a positive relationship to the family as a social institution, raising the prestige of family values, attract the attention of public and state organizations to the family, marriage and child development programs aimed at strengthening family ties, to help a regular person's adaptation to the conditions of creation and development of the family, as well as the implementation of the brand in goods and services are the main objectives of the project. By order of BC "Geling" ad agency "creative workshop" was held the first practical conference the project partners, "My Family" in a segment of non-food. Number of participants in the project, wants to release their products under the brand has long been exceeded the first ten.
At the big table discussed the range of products, pricing and promotional strategy to support products and promote them to the regions. As part of the project non-food TM" My Family " RA "Workshop for creativity" is the leading company providing full support of the project of developing an advertising campaign to its actual implementation. Separately, it is worth noting is the direction company for the brand, "My Family" as the creation of the Internet – resource. Site starts before the end of 2008. As planned by the creatives RA "creative workshop", the characters of the project will live in the Internet environment, day talking about what's happening in the family.
This will be a kind of reality show in the form of blogs characters. In addition to the communicative environment for like-minded people, the resource will guide a wide range of business – questions associated with the brand, and it will contain a catalog of branded products and services. "We like to work with experts' workshop of creativity." This is for real, creative guys. They are always updated with the new trends. They understand that it is necessary to the customer and their unique finds. We worked with them before the project "My Family" to design and deliver a range of activities. And I note that the last conference, organized by specialists "Creative workshop" was held, at a decent level, "- said Tatiana Tikhomirova, creative director of" branding company "Geling."