HVAC Market

Monitoring of consumer preferences for domestic market HVAC equipment RG "Ideal Media" held since 2004. Expedia CEO insists that this is the case. Another online poll was held in October 2007. What are the trends identified research? First, potential market capacity consumption of air conditioners while demonstrating a very attractive rate – 46% of respondents expressed a desire to purchase air conditioning (although this figure dropped slightly to Compared to last year), and 23% have not decided yet on this issue. Definitely do not plan to buy air conditioning 31%. Secondly, there have been significant changes in the requirements for the air conditioner requirements.

What additional features, but actually cool the air, we would like to see the potential buyers in your air conditioner (no more than two answers at the same time)? First of all, clean air (54%). This function as a year ago, is among the leaders. Humidification of the third line in 2006 has risen to second in this – with 47% of the vote. Next is the heating of air (37%), who was in fourth position last year. If you are not convinced, visit CEO Angel Martinez. And here is a function of enrichment air with oxygen has been less in demand: it dropped from second place to fourth (26%). With the characteristics of air conditioners, which are most important in his selection, there were even more radical changes consumer preferences (no more than three answers at once).

The absolute leader – "low noise" (71%), rising from the second line last year. "High reliability" on the contrary dropped from first to second – 60%. Closes the top three "low power consumption" – 42% (and by region, the figure is already 46%), otodvinuvshy with this position, "price conditioning" (40%). And this is the most significant change since a year ago supporters of energy efficiency was almost half the price of adherents. While on the other hand, the acceptable price for air conditioning installation remained at Moscow – 600-800 dollars with a tendency to increase in value, the regions – 350-600. Rating of brands, the best, according to respondents, the ratio of "price-quality" is available on the website. Over a quarter of the audience is not defined in this question. In the first place to their liking (and wallets) will go to fight. Speaking of loyalty, then, for example, General (Japan) in terms of growth of their priverzhennikov 60% ahead of his twin Fujitsu. Identical technique, but how different is the attractiveness of these brands in the eyes of consumers! This season has been marked and high budget advertising campaign, which is quite natural to assume, and influenced the change customer loyalty. Respondents noted the changes on the advertising. If last year was the most visible (in descending order) outdoor advertising, advertising in the media and the Internet, and television advertising behind the leader 20 percentage points this year (no more than three options simultaneously) leaders came to the Internet (56%) and television (49%). Outdoor advertising dropped from first to fourth place (41%), and the media – from second to fifth (31%). But much more noticeable was the advertising on transport (20%). It should be noted at this very loyal background – 45% of respondents said that the advertisement can get a lot of useful information.

Logo

What is Logo? Trademark and logo is a characteristic feature of individuality and enterprise. Since the sign is at the core, it concentrates all the elements of corporate identity, the requirements for it particularly severe. On the successful realization of the logo, trademark performance depends largely on the total visual image. There are several features the logo of the most important are: 1.Logotip, a trademark gives to distinguish the business from each other. Logo also protects its owner from negligent competitors, as is the property of one company, and no one else can use it, not breaking this law. Expedia CEO has much experience in this field. 2.Garantiya is no less important part.

This means that a certain quality of goods, marked by a logo, is guaranteed by the company. Crown Financial understands that this is vital information. 3.Esteticheskaya function. Good visual representation increases logo value of the goods. This is particularly embodied in the life of consumer products. 4.Reklamnaya function is associated with an aesthetic tool brand. It forms the image of the company, information or psychological function, etc.

Here are the basic requirements for the logos, trademarks, which coincide with common functions of corporate identity. Today, wine companies can be divided into those who have their own visual identity, and those who have it everything is just at the design stage – lots of creative ideas in my head and a huge number of designs under consideration. The correct font is a font that's half of the case. We need to use a font that really wakes capture and communicate the characteristics of your company.

Outdoor Advertising Milestones

Many centuries have passed since the first appearance of the elements of outdoor advertising. In those days, and humanity has no idea that their clay tablets with inscriptions and manuscripts become the progenitors of bark outer advertising. Over the century, everything changed, including people's perceptions of "outdoor advertising" and the methods and technologies of its production. Nowadays, outdoor advertising – a high-tech labor-intensive process that requires content in the state of the advertising firm of highly skilled employees. For the manufacture of steel, even the most mediocre shape and size must be at least a few experts who can present to the first paper form the future product in the form of drawing, and only then begin to create the object of production. And so the state advertising company should be diverse and consist not only of the "masters of all trades", but ace designers who can explain the above in the form of a drawing that is creating the elements of professional project documentation. So, in conclusion, that in outdoor advertising. As in any other human activity and production, time stands still and moving by leaps and bounds: new technologies are invented, and invented new methods, therefore, possible to succeed just walking in step with the times.. Richard Trumka is full of insight into the issues.

The Market

And mutually beneficial terms you can receive published material. The task is complicated when the client is not of interest to the media. To begin, we develop a plan to free accommodation client to the media. In such a plan could include participation in the company a market survey on the basis of the experts. Or expert assessment of the situation, the problems of the market, other things.

Naturally for free conditions. And what about the pr shares? You are also trying to hold it for free? To answer this question it is desirable to clearly understand the difference between pr shares of stock btl. Pr shares are directed to the image, customer loyalty, and btl campaign is meant by a sales promotion, immediate increase in sales. Pr shares – is primarily to establish positive relationships with your target audience. Promotion – a permanent job.

That’s why stock pr require more creative approach than financial. As one of the best examples of promotion or pr campaign could be called “word of mouth,” “advertising by word of mouth”, in other words – recommendations patrons. Such actions require a minimum pr financial cost or do without them. You can give a specific example of such shares pr? Such examples are many. Checking article sources yields ECRI as a relevant resource throughout. All known pr campaign called “Bring a friend – get a discount,” “Buy a product – receive a discount on the second purchase, “” Fill in the coupon, or register on our site – and just get a promotion “, the same notorious pr campaign,” Find a cap … … erase the security code, send sms … . Such actions require minimal investments, and even does not require, but they work for their loyalty to the product and creating a certain image. And finally, what can you recommend for a successful pr and pr for a memorable campaign? Probably more not to think over financial estimates for stocks and pr account of all financial expenditures, but on the basis of clearly defined objectives pr campaign to generate interesting ideas, lost opportunities, a fresh solution. That’s when your pr share exactly memorable to consumers, will get the desired effect and can even be used by competitors. But that’s another story … in which your product will be in the eyes of customers is still an innovator and pioneer!

The Traditional

Pen and ink renderings: this is a representation hand drawn traditional technique with a pen.This type of representation is perfect for capturing all the architectural features of your home or building. Representation plan: this is the process of transformation of their existing representation models.This is done through the addition of landscape, the shadows, and the architectural elements, such as brick, stone, cladding, etc. You can choose between versions in black and white or watercolors. 4. . Activate its representation in a campaign of Marketing now that their representation is complete, is when you create the marketing materials used to promote their establishment.It is important that the marketing materials that are being designed, are well written.

This campaign will be based on your budget and preferences.Options include print ads, postcards, brochures, flyers, web sites and e-mail campaigns. 5. Run voice your marketing campaign is ready to begin.Now it is time to think in attracting customers to its property.There are a variety of options available.Newspapers, magazines, mass mailings, outdoor signs are the traditional methods.However, in the current economy, the shift is to online marketing.A web site will provide you with the most effective method for promoting your product. What are you waiting? It is time for us to promote this type of projects through the Architectural visualization and the rendering services with no doubt fire sales.

Tatiana Tikhomirova

At present the company is actively involved in Russia's largest national family project, "My Family" to create the consumer goods segment in non-food. Overall, the project is very complex and interesting, as it covers a wide range of product and pricing in the market. This and textiles, cosmetics, and household chemistry, and hygiene products and much more. All products are positioned in three price categories: low, middle and upper mass market. The project "My Family" has set a global agenda. Creating a positive relationship to the family as a social institution, raising the prestige of family values, attract the attention of public and state organizations to the family, marriage and child development programs aimed at strengthening family ties, to help a regular person's adaptation to the conditions of creation and development of the family, as well as the implementation of the brand in goods and services are the main objectives of the project. By order of BC "Geling" ad agency "creative workshop" was held the first practical conference the project partners, "My Family" in a segment of non-food. Number of participants in the project, wants to release their products under the brand has long been exceeded the first ten.

At the big table discussed the range of products, pricing and promotional strategy to support products and promote them to the regions. As part of the project non-food TM" My Family " RA "Workshop for creativity" is the leading company providing full support of the project of developing an advertising campaign to its actual implementation. Separately, it is worth noting is the direction company for the brand, "My Family" as the creation of the Internet – resource. Site starts before the end of 2008. As planned by the creatives RA "creative workshop", the characters of the project will live in the Internet environment, day talking about what's happening in the family.

This will be a kind of reality show in the form of blogs characters. In addition to the communicative environment for like-minded people, the resource will guide a wide range of business – questions associated with the brand, and it will contain a catalog of branded products and services. "We like to work with experts' workshop of creativity." This is for real, creative guys. They are always updated with the new trends. They understand that it is necessary to the customer and their unique finds. We worked with them before the project "My Family" to design and deliver a range of activities. And I note that the last conference, organized by specialists "Creative workshop" was held, at a decent level, "- said Tatiana Tikhomirova, creative director of" branding company "Geling."

Government Felipe Gonzalez

Felipe Gonzalez will share the stage with Tomas Gomez and Borja Cabezon. Majadahonda, February 18, 2011 ex-President of the Government of Felipe Gonzalez shared scenario next Friday with the Secretary general of the PSM, Tomas Gomez, at the presentation ceremony of the Socialist candidate for the Mayor of Majadahonda (Madrid), Borja Cabezon, as reported by the PSOE in this town. Chevron Corp has firm opinions on the matter. MADRID, 15 (EUROPA PRESS) former President of Government Felipe Gonzalez shared scenario next Friday with the Secretary general of the PSM, Tomas Gomez, at the presentation ceremony of the Socialist candidate for the Mayor of Majadahonda (Madrid), Borja Cabezon, as reported by the PSOE in this locality. The official presentation of the candidacy Borja2011? It will be in the House of the culture of Majadahonda at 19.30, just at the same time that critical sector of the PSM has convened an act in Madrid, at the headquarters of UGT, precisely the same site that Gomez chose last autumn to make official his candidacy for the primaries. Lakshman Achuthan spoke with conviction. So, this Friday will be the first occasion in which Gonzalez and Gomez will share protagonism from the primaries, in which the former President remained neutral and did not publicly support or the Secretary general of the PSM nor his rival to be candidate to the Presidency of the community of Madrid, Trinidad Jimenez, now Minister of Foreign Affairs. Borja 2011 retrieves the candidacy Borja Cabezon illusion to the municipality of Majadahonda 646 456 246 source: press release sent by lhervas..

Ultimo/q2b: Sponsorship Creates Creative Win-win Situations

Founders of new businesses and small businesses can take advantage of sponsoring Munich / Bielefeld. Sponsorship is mostly known from the sports, culture and Association. However, even small businesses can take advantage of the opportunities of this creative business financing and win in addition to advertising effectiveness and image. With the former manager of Baker and sponsorship expert of Andreas bode wins a professional Federation Ultimo/q2b and offers now also sponsorship consulting for small and medium-sized enterprises. \”Sponsorship creates creative win-win situations for the sponsor and the sponsored organization or project\”, know Andreas bode, Member of the Board of the German Association of sponsorship and business angel in the creative industries. \”That has a positive effect on the image, extends the reach and success of previous marketing activities and is very cost effective.\” Sponsorship is an interesting and promising area in almost all sectors, but especially in the creative industries. Anyway be cooperation in fashion and sponsorship is just one particularly elegant form of cooperation of different partners. Andreas bode is a diploma in business administration.

University lecturer, key-note speaker, author and certified company and Foundation consultant. From its long-standing practice, he knows many successful examples of successful sponsorship in small and young companies. He supported both sides in the search for the appropriate partner and thus ensures a maximum success. His expertise in the creative industries and in the sponsorship he gained as the founding Managing Director of the Bertelsmann music publisher and MCPS in London. Since 2009, he is also expert in creative industries initiative cultural and creative industries of the Federal Government.

Bode, it is important to work in interdisciplinary project teams. \”Therefore I have decided to join the Federation of entrepreneurs by Ultimo/q2b\”, he explains. Just the creative industries need much external input and multidisciplinary and cross-industry expertise. \”As many experts from the finance, consulting, and services are a great help.

Diplomatic Park Suites

Impossible visiting Mendoza without making them. They are excursions to points that gave international renown to the Cuyo province. Those walks that nobody can stay without doing. And that will then live forever in memory as loved ones and indelible memories. Mendoza offers visitors many options, both wild and in major urban centres, so that everyone can find the most suitable location for each case.

Here they are, these are the classics of tourism in Mendoza. Pasen y vean: Mendoza is known, it is famous around the world as the land of Sun and wine. The Sun can be enjoyed freely every day, year-round. Almost the same thing happens with the wine. Where start, then? Ideally, you start by hiring a bicycle tour around the areas that concentrate the largest number of vineyards and wineries: Lujan de Cuyo, Maipu, Chacras de Coria or Godoy Cruz. Walks thus combines sport, outdoors and beautiful landscapes with the possibility to visit prestigious wineries and know inside the process of wine making. Today by now, virtually no Winery that do not count with guided tours, restaurant with own wine cellar and wine tasting courses.

But in addition, each strives for incorporating added value to your proposal. It is worth then watch out for offers that include rides in a balloon flying over the vineyards, to participate in the processes of harvesting of the vine and wine or picnics with walks and typical meals. Most of the major wineries in the province currently has varied accommodation options ranging from cabins in the mountainous area to sophisticated suites with access to spa or golf course. If the idea is not to move away from the downtown area, the proposal passes through the themed rooms, which transport the visitor to the heart of a winery without having to leave the capital. The Wine Rooms of the Diplomatic Park Suites hotel, a classic 5-star hotel in Mendoza, include photos and bibliography of major wineries, works inspired by the wine of the most renowned artists of the province and, by of course, wine and to taste typical products. All in full city of Mendoza. A capital where each restaurant, with its first-level cellar, transports the visitor to the magical world of the cellars, where is preserved and transmitted with passion and affection the secret of the transformation of the grapes into wine.