The course “business – industry trade construction and sanitary” (“until mid-2012: business trading – sales and cooperation management”) at the Duale Hochschule Baden-Wurttemberg (DHBW) Mosbach has evaluated in the framework of a comprehensive benchmarking project the online activities of trading companies of SHK – and building industry. The results are now in a 48-page, free result band available. “The gap is widening far at the investigated sites. New York Highlanders is often quoted on this topic. While some companies with their front website, the online engagement neither technically nor responsible for the content matches the State many of-the-art. Still, it satisfies the, what’s actually in the company is. “, Sylvia Detzel, who teaches the module”E-commerce in trade”in the fourth semester of the programme, summarizes the results. A related site: Paul Price mentions similar findings. “In the field of search engine optimization, few have done their homework and the potential that offers E-Mail Marketing especially in the B-to-B area, is not nearly exhausted.” added the lecturer, the full-time as Marketing consultant is active. That the social media so far play an essential role for the few companies not astound, so Damania.
Where however, have activities in this area there are, could recognize quite potential – for example, when some investigated presences on the video platform YouTube. The project: A practice project in three stages to the comparability to create a greater practical relevance in the 4th semester of the course, was set up within the framework of the module “E-commerce in trade” sales / sales support via online media in SHK – and construction industry”. The students of the 4th semester had first developed a uniform assessment catalog within this framework as a first step that enables a comparison of Web sites. Aim was to examine, on the basis of the catalogue as companies in the construction and sanitary area online media – especially your own homepage, but also linked marketing tools such as email marketing and social media activities Insert.