The role of gold at the present stage of economic development is currently using new forms of gold, partly due to the development of productive forces – the modes of production, technology and new products. World Electronics is the most obvious example. On the other hand, the influence of socio-economic factors – the evolution of capitalism as a social system, changes in the structure of society, the state's role in social psychology. These factors resulted in a decrease of monetary functions of the yellow metal. But they also generate new applications, new forms of economic existence of gold in modern – "crisis" stage of economic development. Factors of the first and second kind are closely intertwined. The growth of the jewelry of gold, partly reflects the development of productive forces and regular shifts in the structure of consumption of this metal.

But even more it associated with the development of the structure of bourgeois society, with specific features of the bourgeois lifestyle, which is affected the global economic crisis. Gold serves the conspicuous consumption and prestigious, hoarding, hiding doxodov and wealth from justice, and Fisk. These traits are inherent to capitalism and the only strengthened its development. As we know, they do not disappear by themselves after the elimination of capitalism, which confirms example of the former socialist countries. These are the remnants of the psychology and behavior of people faced, and socialism. Among the factors that determine the fate of gold in the capitalist world, the special role played by inflation and socio-political tensions.