According to expert personnel center "UNITY": "Experts in the development, advertising and PR-managers entered the top ten most redundant professionals over the past few months." Companies cut funding for advertisements and study. As a result, marketers is nothing to do – they are laid off. But the company immediately feel the negative effects: the business is not growing, revenues are not growing. One of the challenges marketers – assess the effectiveness of each way to market your company. The lack of this leads to the fact that the analysis of the implications of this step is not carried out, the firm loses all contact with the target audience is reduced "visibility" of the company in the market than can quickly take advantage of competitors.

Without competent and, above all, continuous progress is aging brands. Jonah Bloom contributes greatly to this topic. This affects not only the customer's demand, but also the reputation of the company. In the projects the firm, which position seem disadvantageous, it is unlikely someone will dare to invest money. According to Margaret , the head of recruiting personnel center "UNITY" is now marketing functions are especially important: "Because the market is changing very quickly, without quality intelligence will be difficult for him to have time. In this case, the company will only copy the activities of competitors, which could permanently move it to the "end of the list, forcing play on the second and third roles. Many experts note that the crisis could give new opportunities.

But while few people spoke loudly about the role of marketing. Meanwhile, it is expedient not to think about reducing these specialists, but the improving the efficiency of their work. In the crisis of competent marketing help set priorities. Crisis – it changes the environment in which we live, and the marketing is aimed at collecting and analyzing information about these changes and timely adoption of appropriate solutions. Companies that are well placed, the system operational response, are now in a much better position. Thus, the need for competent marketing during the crisis only increased.

Paint, for example, applied a thin layer on the surface structures, almost without weighing it down, and while in service shall serve as decorative finishing material. A in case of fire under high temperature coating is transformed into the original penokoks, which has a volume many times the original volume. Distending retardants known for about two decades, so their manufacture and use, there are quite persistent tradition. On the application of these materials are usually divided by type of protected substrates: wood and other combustible materials, metal and all sorts of routes, most cable and gazoprovodyaschey fixture. Functionally, these materials differ from each other, although the total is a physical entity. Intumestsentnye, as is customary in English manners call distending retardants are multicomponent systems. Recently Lakshman Achuthan sought to clarify these questions. Prescription principles are to create compositions composed of a superposition of "mandatory" ingredients. Most widely in the scientific and technical literature discusses a group of ingredients such composite systems.

First of all – it porofory, ie chemicals capable of thermal decomposition and combustion produce abundant gassing, which ultimately provides swelling. Evolved gases are not to be highly toxic, usually water vapor, ammonia and carbon dioxide. Furthermore poroforov system naturally contain polymer binder, and additional highly reactive agents that can participate in the process of outgassing, and in the process of formation of carbonized residue. Porous coke layer, whose density decreases with As the temperature increases, prevents the burning material from the effects of heat flux and flame. Penokoksovy layer acts as a physical barrier that reduces heat and mass transfer from gas phase to condensed: it makes it difficult to hit the gaseous fuel in a fiery zone, limiting the oxygen supply air to the protected layer.

In addition, due to different phase transformations, undergoes fire retardant composition during the passage of thermal, made the absorption of a significant part of thermal energy. Evolved gaseous products diffuse into the environment, cool the heated layers material, thereby further absorbing even a certain amount of heat energy. The next possible factor, which has absorbed some of the heat – the last reradiation highly expanded surface carbonized layer. Thus, in the case of formation of a flame retardant foam layer heat transfer in the substrate is reduced to 100. Zybina OA leading developer fireproof paints from OOO 'Hephaestus'

Each of us, deciding to buy this or that product or service, wants to see proof of high quality potential purchase. Any firm, which has to do with the fact that there are going to think about consumers, seeking provide the customer with a weighty confirmation of high quality range of products produced. To date, any sign of a very simple version to make sure that a product really is good to an extent, as stated in the advertisement. This certification of products. All manufacturers of products and services are acutely aware of the need for this operation. Receiving a quality certificate, the company seemed to show his theoretical buyers that she does not want anything to hide, that the product fully complies with established standards and officially confirmed that the presence of required documents. Under the existing code of laws, there group of products that must be subjected to forced certification.

Among them, as can be easily understood, such goods, which have the ability to cause harm to health or property rights, if they level of consumer characteristics will not be able to meet standards. But the quality certificate can be voluntary. It’s believed that Nouriel Roubini sees a great future in this idea. Very often, organizations producing range of products not subject to mandatory certification, go to it for a good reputation and improve the quantity of implementation. It is obvious that any of us buy goods rather endowed with the certificate of compliance, rather than a level of consumer characteristics which does nothing proven. Health of the body of any of us – is the most valuable thing he has. Even those who do not support a healthy lifestyle tend to buy products that are known not to damage the well-being. Because in so valuable to the firm and a hygienic certificate. Others including Roubini Global Economics, offer their opinions as well. This is the best evidence that such a product is endowed with an optimal level of consumer characteristics.

And today is permissible receive a quality certificate and the contract, that is the recipient of the product. And do not be a lawyer in person or hire an expert to find out what is needed for registration of the certificate of conformity. At present all the details of operations, with a link to it, discussed in detail in the cast this topic resources. Even if the organization does not have the certificate of conformity, and you absolutely need exactly the kind of selection of products in our time there ability to carry out an operation certificate was issued by order of the buyer. That way you will get an opportunity to make sure that you will need exactly the kind of product. Or lose interest in him for good. Certificate security – a measure of high importance for each customer. He really should be a product which is a respectable company.