Before penetrating in the concept of formularization of strategies, it fits to alert that in this phase of the strategical planning the company or strategical body already collected some information regarding the environment and already possesss clear vision of where it wants to arrive. However, this phase demands maturity and parity with the enterprise vision, in order to choose the strategies most assertive. For Goold and Campbell (1998, apud PORTER and MONTGOMERY, 1998) an only way does not exist to formulate strategies for all the organizations. In contrast, the best way is changeable in accordance with the characteristics of the business and its necessities. In face to the subject, Ansoff (1990, p.96) contributes to the study when explanar that ' ' the process of formularization of the strategy is not applied in an immediate action. However, it establishes to the general directions of position of the company, pointing the direction where it will grow and if desenvolver' '. According to Rodrigues et al (2009), is possible to characterize the strategies enterprise in two great dimensions: competitive and the functionary.

The objective of this topic will contemplate only the competitive dimension, a time that the functional dimension is not pertinent for the proposal of the present study. The competitive dimension says respect to the creation of competitive advantage in each one of the business-oriented branches where the company competes (PORTER and MONTGOMERY, 1998). In such a way, it is advanced the concept of competitive strategy, that, according to author, is the application of the strategy involving some integrated sets of activities for a desired position. For Barney and Hesterly (2007, p.10), the competitive advantage says respect to the capacity of a company in generating greater economic value of what competing companies. In short, they are strategies that correspond the specific sectors of the organization, as Marketing, Finances and YOU. The set of these strategies takes the organization to always answer its parameter of action – the vision -, that it describes accurately where the company it wants to be in the future.

After World War II the world passed for loafing evolutivos periods of training the specializations and the tecnicista search of professionals molded the life of the man the constant adjustment in the requirements started to be a new challenge for the worker a psychological impact, radical changes that many had been submerged, the domain of the intelligent machines and the production in mass. 4 CONCLUSION While to exist a society always work will exist, therefore the same one does not have as to exist without the work more it cannot the same say with regard to the job that can be something lasting or being able to be valuable while its time to last, to be a productive citizen is an order inside of the capitalist society since whom we are born to the first investigations of the parents it is not what my son goes to be when to grow? It is in the character of the human being and the nation, therefore when we are unemployeds or if surprise in the exclusion of a job vacant auto-esteem are shaken can say that the word job is a method of measure of income for many essentials more the fact to be dismissed is to feel itself unproductive and invalidate in the society.

The society of today is divides between winners and the losers many are unaware of the method of as to be successful in the life a period of training in the accomplishment process and generation of wealth do not enxergam its work as one as knowing to enxergar its work as new a rock to be polishing opens horizontes either owner of its work its futuro’ ‘ , therefore the value of the things can not be in the time where they last more in the intensity as they happen for this reason exist inexplicable facts and people incomparveis’ ‘ nobody is equal to nobody. KBS gathered all the information. Choices in our life exist that it needs to be considered with the essence of our being ‘ ‘ ours profisso’ ‘ , therefore he is something that goes to influence in all our new decisions goes to open horizontes our work goes much more beyond what we think it is form as the society perhaps if you organize and play its design you are recognized for its work you you did not perceive plus express it through its personality the work that exerts. Either owner of its work the exploration of this precious one only depends on you, the size of its dream alone depends on you does not leave if to lose in the areas of the beach taken for the high and low waves of of the life each period of training is a new recommences. People such as Rogers Holdings would likely agree. BIBLIOGRAPHY De Mais, Domenico. The future of the work: fatigue and cio in the postindustrial society..

The standard is something very good, therefore it degenerates the consumer to have that to think more than the necessary one, therefore all look to solutions and more things not to think. through the standardization that if it searchs to simplify the work, preventing the unnecessary movements and its invariability. Falconi (2004) defines standardization as a set of systematic activities to establish, to use and to evaluate standards how much to its fulfilment, its adequacy and to its effect on the result. A choice important that it must be taken by the managemental function it is the choice of the supervisors. Therefore, the supervision is the line of command for all the operators. A process to be carried through of coesa form must have six primordial factors, that are: Raw material; Ambient conditions; Equipment; People; Information and Procedures. For Gasparini (1999, P. 399): To standardize means to equal, to uniformizar, to estandardizar.

Standardization, in turn, wants to say adoption of estander, a model. The word? I begin? it indicates the basic one, the elementary one. Thus, it must the entity purchaser, in all the businesses for the acquisition of good, to observe the basic rules that lead to the adoption of estander, of a standard that, advantageously, can satisfy the necessities of the activities that are its position. Thus, the supervisor, beyond evaluating if all the factors are being perfectly taken care of inside of the process, must provide a periodic diagnosis with the process and give the due training to operators. He is in its responsibility also, the certainty of the fulfilment of the operational procedures for the operators. With the well structuralized process he only is that if he can initiate the standardization. The task only can be standardized that is being executed satisfactorily. To standardize is to say to who to make as to make, with which tools to make and in the stipulated time.

Zimmermann can be called as (1996) as carried through tourist activity in the agricultural way, compromised with the agricultural production and the local development, where its demand is sufficiently specific, therefore it is composed in people who search the contact with the field, as diverse sensations of those of the great cities, being therefore a new modality of to be developed Tourism. The agricultural terminology, therefore, engloba aspects sociocultural, economic, demographic and physical, understanding for the places moved away from the urban nuclei and industrial centers agricultural, characterized by low demographic density and that they keep alive the cultural traditions. It is noticed, then, that the Agricultural Tourism allows the diversification of the activities of the field, transforming them, however, in attractive tourist, in which the daily one, culinrios customs, plates, the natural environment and the rustic constructions, among others agricultural elements. Such motivate the Tourist to look the agricultural way, in the desire to rescue its culture and origin, or to move away it, it tumult and of the pollution of the environment of the great cities. The potentialities of the Agricultural Tourism for agriculturists the transformations in the society, the rhythm of work, urbanization, has made with that some proprietors of agricultural areas perceive the enormous potential of demand for the field, having searched to adjust its properties to receive visitors. Another factor beyond the yield of this activity, that takes its implantation, is the question of the difficulties of farming agriculture and the national ones. The Agricultural Tourism if becomes a form of diversification of activities, dividing proper activities of the work of the field, the agricultural production, as on activities to the leisure, education, tourism and the rendering of services in general in some States of Brazil, as in other countries (GIMENES, 2003). On the basis of given gotten in the site of the ABIH? Brazilian association of Industries of Hotels (2006), according to statisticians of the south of the country, each tourist who arrives the country property to pass the day leaves, on average, 15,00 R$ e, in case that it remains for 24 hours (it spends the night and three meals), this value goes up for R$ 50,00.