In France almost 50 billion euros were generated in the B2C E-commerce trade, which corresponds to the year 2012 of a double-digit growth rate. Amazon, CDiscount, La Redoute and FNAC are among the leading online retailers in France, but the market is diverse, because 2/3 of the market are determined by major retailers, while the top less than half of the shares for which received 10. In contrast to the general economic situation in Italy and Spain, sector was observed there a healthy growth in the double-digit billions euro in E-commerce. Italy should remain the world’s fastest growing market in Western Europe in the future. Cross-border B2C E-commerce trade is popular particularly in Spain, where consumers like to shop on sites overseas and Spanish online shops abroad generate sales. In Central Europe, Germany achieved double-digit growth in B2C E-commerce in Germany 2012 sales amounting to several ten billion euro generated B2C E-commerce that have been what compared with 2011 means double-digit growth.
B2C E-Commerce share in total trade turnover was 2012 several percentage points below 10%. This proportion is 2013 according to Grow forecasts one percent. The most common payment methods when shopping online in Germany are markets where bank cards are the most important payment method purchase on invoice and PayPal, unlike in many other European E-commerce. US wholesalers Amazon is the largest E-commerce merchants, while continues the German Otto Gruppe its expansion on the domestic and International B2C E-commerce market. German online retailers are popular with consumers in the neighboring Austria.
Higher rates of growth in online trading in Eastern Europe B2C E-commerce grew 2012 in Russia to more than a quarter and achieved a turnover in the double-digit billions euro there. It is expected a further expansion in online trading. For some product groups such as housewares, cosmetics and car parts, growth rates were recorded recently by more than 50%.