2008, p.128) the consumista condition if confuses with modern behavior that if makes for the innovation of the evolutivo rhythm of the condition of global consumista, provoked for offers that transmit the false idea of citizen of the privileged world inhabit for it of consumption of the developed countries. inhabits the aculturao there that privileges a observed culture as to be absorbed standard for that if it intends modern. The consumistas habits, the consumista culture, have caused social, moral and ambient problems of significant ratio for the humanity. The culture of ' ' ter' ' for ' ' ser' ' cause inaqualities each time between bigger people of one same society and countries. It constructs moral concepts that demoralize cultures and they do not respect customs, what before in a culture he was wrong started to be synonymous of beauty, for example, the dictatorship of the fashion that if it imposes as synonymous of beauty, or still the sales of the image of happiness of the peoples of rich countries for poor countries that assume identities you oppose its.

The ambient problems only more visible and less are judged as resulted of the globalization of the aculturao, of having to be, the multinationals. The degradation of the environment for the emission of toxic gases in the atmosphere that is the result of the sped up production and the world-wide consumerism. The production of tons of garbage that if became a world-wide problem for is affecting all the planet Land. The garbage is the result of the consumerism as induced culture of mass for the industry that if it decentralizes to angariar more profits. These companies leave its nations of origin to be installed in other nations and with this they receive another identity, they are called multinationals or transnational. The transnational multinationals or if spread for the world in search of countries that they possess: weak or contradictory legislation to the point to allow the job of the workmanship hand that she is cheap and qualified or that will be qualified to take care of the requirements of transnational or the multinational one; countries that have flexible environmental laws or that the authorities politics and policemen are susceptveis of corruption; they search, moreover, substance cousin of good quality and low cost; market of consumption in expansion or proximity with consumption markets; reduction, or even though exemption, of taxes; easinesses of transference of capital, the profits of the branch offices for the matrix.