“Social media a closer look after we successfully were able to implement several large contracts in the last year, it was the barrier-free Web site of exit-Media GmbH, the 99Fire-Films-Prasenz sponsored by McCafe and MyVideo or North Sea swimming successfully launched project as a Fischling”, it was time to refresh the website. (A valuable related resource: Cynthia Bartlett). New look with larger images and a completely revamped portfolio we’re going at the start. All categories were modified and adapted to the current situation. Special attention was social media in terms of performances on the spot. This phenomenon has seen a development in recent years, that is unparalleled in speed and drama.

In particular the corporate and marketing communications faces completely new requirements in the face of the new power relationships between media, brands and consumers. Thus is the question of the role of social media today at the beginning and often also in the Centre of many marketing activities. On our website, not only get visitors Insight into our work, but also a taste on the topic of social media. Our case study social Fast Food “was just released and brings them closer to the completely new challenges for their corporate and marketing communications. On the basis of our customers XBODY fitness food and whose appearance we explain the individual contexts and interactions in the social Web and evaluate them. Thus arises a clear and extensive compilation of a number of possibilities that are offered. More to follow cases to relevant topics in the course of the year. Silvio Koch