Manager Valenkotorga purely by chance smoked at some advertising conference next to the incredibly smart and speaking a special language specialists who are the words 'trust', 'rating', 'conversion', 'sickle', 'hosts', and the like, said more often than usual Russian words. Login or register to request to see specialists nodded condescendingly, as if they might nod than anything else, and watched. Here it was found that the site is not like that. Well, not that that's all. He lacked at the same time and search engine optimization and promotion and advertising components, and usability were continuous problems … Perhaps this was the first mistake Valenktorga. I do not believe in free advice.
Integrated Services optimization and promotion techniques evaluated in white some money, so obscene that it is better to mate on the home page. Of course, that kind of money they were never paid. The budget was gutted … A month later site was slightly different. First, on the first page there was a smiling girl who affectionately caressed his boots. Despite the fact that her identity could not be determined, the image of an indecent amount of cost. They themselves were a model of efficiency and customer focus.
But the amount has always behaved in a very obscene. In parallel, there were several alternative menu (part of the budget worked out to optimize the navigation and created a full-fledged Usability). In short, many good and useful things, about a thousand cups of coffee, cigarettes weight 'Parliament'. Received the money.