Contents of this quality is perhaps the most important point to keep in mind, that if only you can make the difference between success and failure of a business. The blog is essentially a collection of content. This content is what users are looking for when entering the blogs, so the quality of these is of vital importance. There are a number of basic rules which must be taken into account when making publications on a blog. Web content should be entertaining and constructive. The visitor must find what he seeks, and in addition to be useful, has to entertain with reading. It is clear that it is necessary to have all written material to perform with an entertaining style, with a simple and colloquial language. It is also necessary to remember that if we publish in Spanish language, visitors will be coming from very different places and with very particular regionalisms, so to make the textual content understandable for everyone, use a language neutral and free of regional applications that hinder comprehension.

Everything published on the blog must be original. Copy content not only constitutes a behaviour ethically reprehensible and also illegal (except that such contents are in the public domain), but is also a highly inconvenient practice, since late or early visitors will end up realizing that we are mere plagiarist and they will eventually not return. But also, guarantee us the originality of web content that our visitors will have access to a unique content and that you will not find anywhere else. The content of the blog must be updated on a regular basis so that a visitor who returns to the blog, find new content. Update the blog is a very important requirement for maintaining a healthy web page, since it cannot guarantee the loyalty of readers of the blog. Taking into account that users of blogs tend to read them preferably Monday through Friday and in the morning, is good practice to publish these days and early in the morning, so that when entering the visitors have at their provision new content.

Positioning of the blog and promotion the most common form of access to content by users, is the use of search engines, so we will have to follow all the steps necessary to get a good positioning in search engines. Also other paths must be followed to publicize our blog. To increase the number of visits to our blog, should implement policies of web promotion, some of which, such as participation in other blogs and forums, we have already described in this article. In the next installment we will see more tips for making a good blog, as communication with visitors and other bloggers.