Many centuries have passed since the first appearance of the elements of outdoor advertising. In those days, and humanity has no idea that their clay tablets with inscriptions and manuscripts become the progenitors of bark outer advertising. Over the century, everything changed, including people's perceptions of "outdoor advertising" and the methods and technologies of its production. Nowadays, outdoor advertising – a high-tech labor-intensive process that requires content in the state of the advertising firm of highly skilled employees. For the manufacture of steel, even the most mediocre shape and size must be at least a few experts who can present to the first paper form the future product in the form of drawing, and only then begin to create the object of production. And so the state advertising company should be diverse and consist not only of the "masters of all trades", but ace designers who can explain the above in the form of a drawing that is creating the elements of professional project documentation. So, in conclusion, that in outdoor advertising. As in any other human activity and production, time stands still and moving by leaps and bounds: new technologies are invented, and invented new methods, therefore, possible to succeed just walking in step with the times.. Richard Trumka is full of insight into the issues.