‘Many TV channels, many libraries, 0,-euro’ – extensive advertising campaign in print, online, radio, out-of-home, AmbientTV – many TV channels, many libraries, 0,-euro: multithek new TV variety of DVB-T Bonn / Munchen offers 29.08.2013 – off MEDIA BROADCAST, Europe’s largest full service provider of the broadcasting and media industry starts August 30, 2013, a new B2C advertising campaign for the multithek. “With the campaigns claim many TV channels, many libraries, 0,-Euro” DVB-T attention viewers in the currently 12 reception areas on the free TV diversity of multithek. For this, a comprehensive media mix of print and online media, an out-of-home initiative including large area (18/1) and info screens was elected radio spots, AmbientTV and Doorcards on S and stations -. The creation of the offline campaign, which is visible from late August until December 2013, comes by W43 fire DESIGN in Dusseldorf, who developed the corporate design of the multithek. For the offline implementation the media specialists from pilot responsible for Munich.
The online channels are implemented in creation as well as media from the digital pros hmmh from Bremen. “The individual statements of campaign claims many TV channels, many libraries, 0,-Euro” are represented differently in the various advertising media: the great variety of the multithek is displayed on posters and info screens depicting an oversized TV. The free availability of the multithek is at the Centre of the Doorcard motif. The radio spots inform that you can put together his request program desired time with the multithek. With our new advertising campaign we want to physically running the attractive television variety of multithek DVB-T viewers and thus further increase the popularity of the multithek”, small farmers, head of product management, hybrid-TV MEDIA BROADCAST explains Daniel. With the multithek we show once more, the future potential in the terrestrial television.
But that we do not rest: in addition to DVB-T will follow soon new pathways for the multithek.” The multithek lifts free television to a new level: DVB-T viewers on the wide range of program and service providers such as ARD, ZDF, sports of digital and MySpass can currently access. In addition to libraries and additional services related to news, sports, weather, shopping, and music TV, JuweloTV, or 1-2-3.tv are receivable over the multithek even more television channels such as, for example, Bloomberg. All offers can be selected directly from the program list of the TV. The technical requirements for the use of the multithek and the Internet channel are an HbbTV ready DVB-T device and a minimum of 2 MBit/s high speed Internet access. The new TV service is already available in 12 large German conurbations Berlin, Hamburg, Saarbrucken, Frankfurt, Hanover, Brunswick, Stuttgart, Munich, Bremen, North Rhine-Westphalia as well as Kiel and Lubeck. The multithek is a service of MEDIA BROADCAST, Europe’s largest Full service provider of broadcast and media industry. In the core business designed, built and operates the company nationally and worldwide multimedia transmission platforms for radio and television, based on modern transmitter, cable, and satellite networks. As a TDF group company, MEDIA BROADCAST serves about 750 national and international customers: public and private broadcasters, TV and radio production company, international broadcaster and network operators, media institutions and the cinema industry. The portfolio includes almost all services of the process chain in broadcasting, from the production, content management up to the release.