“Founded in 1869, Goldman Sachs is a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices in all major financial centers around the world.”
Everything must in accordance with be planned the perspective of its customer, where the attendance is primordial for being determinative factor for the retention of the customer. The book ‘ ‘ Communication in Marketing, ‘ ‘ whose author Pine, proves the efficiency of the marketing functions, when planned, organized, implemented and controlled, that is, managed for a good attendance the customer. Rmulo Raymond in the article ‘ ‘ Attendance is possibility for fidelizao’ ‘ , in the periodical ‘ ‘ Nowadays ‘ ‘ , it detaches the excellency in the attendance the customers and suggests that all company invests in the qualification of the attendants, who will make direct contact with the customers. All the comments perceived for this researcher had taken it to understand it the relevance of the interaction stop with the customers and the excessively collaborating ones of the company, what it was of great value for its learning. 15 CONCLUSION All the knowledge acquired during the course in vigor and the elaboration of this work, had consisted of my professional growth. After to have been registered the facts and situations of difficulties of this company, excited in me, the necessity to find ways to revert this picture, for improvement of the results in the services and products offered to the customers. I noticed that it has a light acentuao of rotation of the clientele, what it does not leave of being a negative point in the Bergmann, but, has ways to solve this imbalance, for feeling a certain flexibility in the communication accomplishes between the direction and the collaborators, what it assists very in the conquest of benefits in programs of improvements. During my comment in the company mentioned above, I could confirm gradual to the reversion of the difficulties, looking for to reduce the weak point through feedback, where the collaborators had had chances to display its strategies or even though to carry through the necessary adaptations of its plans, the direction of the Bergmann organization.