The CASE OF INDUSTRIES DANNEMANN Established in the second half of century XIX for the German Gerhard Dannemann, the oldest cigar plant of Brazil initiated its production with only six employees. Gerhard Dannemann was born in the city of Bremen, Germany, 1850. With 20 years it participated of the French-German War and it decided to leave its native land, in 1872, in direction to Brazil. Joseph Oughourlian has firm opinions on the matter. It arrived Are Flix, until then Waterfall district, because of the fame already reached by the cultivated fumos of quality in the bahian Recncavo.

For Amorim (2005, p.49) ‘ ‘ the executives are in the company for two reasons only: _ to make the thing happen and to create and keep a climate where the other can have success personal and profissional’ ‘. Although not to exist a managemental personality, some characteristics tend if to detach with bigger evidence. The necessary professional of secretaryship to develop these characteristics and to win the obstacles to facilitate the taking of decisions. He is pertinent to more tell the observed characteristics: objetividade, intelligence, authority, responsibility, stability, interpersonal relationship, systematic vision of the organization, flexibility, capacity to organize, to plan, to lead, to control and to solve. 2,5 Creativity and Innovation the creativity is this.

At a time where to be enterprising it is almost an imperative, it is very important to remember that for backwards of the new ideas that come revolutionizing the society, it exists much more of what vision of future and individual talent. Analysis, strategical-operational planning and capacity of implementation are essential elements in the success of innovative enterprises. Therefore, the current moment can be called the age of the empreendedorismo, therefore they are the entrepreneurs who are eliminating trade barriers and cultural, shortening distances, globalizando and renewing the concepts economic, creating new relations of work and new jobs, breaking paradigms and generating wealth for the society.

I think about our agriculturists keeping the families here without necessity to go pra another city pra to obtain a better job. I think about the cooperative in an entity with being able of organization, its plant of improvement of the fruits, … Vendendo its products … in the market with a proper mark. That it adds value. … (Source: Corey Singman). I think great, in terms our products benefited in the shelf.

(Stretch of the Interview) 4,2 conceptual Analyses After the boarding of the description of the COMIPAC, had been carried through the questions related with the concepts: strategy, innovation, differential of market, competitor, suppliers, new substitutes and customers (market niches); inserted in the theories on strategy, that are practised inside of the enterprise management. The first conceptual question to be answered by the manager was ' ' What it is strategy? ' '. The boarding made for the manager indicates the main difficulty that the cooperative faces to if developing, that it is the knowledge lack.

The waiter for example, backwards in its luggage not only knowledge of its profession, as well as crazes acquired in other organizations, one of the reasons of the integration and the training with the professional. In the search of the importance of the training of professionals, Chiavenato (2000, p.46) affirms that the training is an educational process by means of which the people acquire knowledge, abilities and attitudes for the performance of its positions. It is an educational process because it aims at to the formation and preparation of the people. is come back eminently toward the performance of the position, either of the current position or a future position in the company. The training has for content the transmission of information of necessary knowledge to the position, including information on the work, the company, its internal products and services, its rules and regulations, its organizacional structure, etc., also used for changes of negative or inadequate attitudes for positive and favorable attitudes, also are destined to develop certain abilities and dexterities related to the position.

The companies need human capital to fulfill its objectives, goals and missions, and for this reason they need to search form of if keeping competitive innovators and. According to CHIAVENATO (2004), the conscription of people can be understood as a process that the entity uses to attract qualified candidates, using the specific techniques and methodologies, with the intention to supply its necessity in the election processes. CHIAVENATO (2003) pontua that the conscription is carried through from the referring data ace current and future necessities of human capital of the companies and consists of a study on the sources capable to supply specific necessities that will make possible ace organizations to reach its objectives. We will soon present plus a career plan the company Mr. Matos: Internal conscription (INTERVENSO) It consists of the spreading of the opened vacant in, inside of the company, focando the domestic market as pontecial recruiter of qualified employees to assume the chance in different sectors and activities; External conscription The same it happens when the organization searchs in the work market the candidates for an election process. Half of Conscriptions The ways of conscription the vehicles used for the organizations to notify its vacant external internal or. Half of Conscriptions more Used – Corporative Site or of Job: it is a way of conscription more chosen by many organizations for the attraction of professionals.