Brand Policy

To put things in perspective: the contemporary human race exists only since made 50. 000 years. Precisely, on the importance of the topic, we consider appropriate to recall what very well analyzes Ulrich Brand, Professor of political science at the University of Vienna, who begins his letter commenting on, what has emerged in the past 20 years is a type of global resource management in which Governments, entrepreneurs, scientists, NGOs and the media collectively Act to control the destruction of the environment. Sometimes criticized as insufficient content of policies. But not a critique of how policy is formulated. Did not criticize the form of intergovernmental policy, i.e., the diplomacy under pressure from interest groups, in search of a consensus that consistently leads to weak compromises.

In fact, minimizing the need of questioning corporate corporate power and the lifestyles of the upper classes and stockings to deal seriously with climate change. Adds Brand, global environmental policy instruments are based primarily on the market, because the market is considered by powerful actors as the best means to deal with problems of long range as climate change. Not by chance, the main instrument of the UNFCCC is the trade in emission rights. Moreover, this justifies policies weak at home because deep transformations if other countries do not participate may not be promoted. It is a question of competitiveness. Very relevant when manifest, that the current division of labour (along with the divisions of class, gender, race, age, and international stratification), that is determined by structures of domination, is almost not problematised in discussions on socio-ecological transformations. Hence, that environmental policies have become a strategy founded in efficiency-oriented middle class morality. The generalization of the Western lifestyle is cynical because billions of people are poor and lack access to the basic means of subsistence. However, the capitalist Dynamics promotes that patterns of production and consumption of this type also have dimensions attractive, such as certain forms of freedom and individuality.