“” The range of topics ranging from CRM as a boss”mobile CRM”and the question of how much data you really needs for successful CRM to xRM instead CRM”. Panel discussion beginning at 12:15 is about the topic of CRM in the cloud”, which raises new Prism questions regarding data security. “It is then: and the winner is”, because then the acquisa CRM best practice award in the categories of CRM implementation “and development of CRM” awarded. There are exemplary strategies in the area of customer relationship management, which are suitable as a benchmark for other companies, the focus. Among the finalists in the category of CRM implementation”following companies: the Zeppelin Baumaschinen GmbH in Munich, the world’s largest paint maker Akzo Nobel Deco GmbH based in Cologne, as well as the trading company EAS based in Fulda. You are in the category of CRM development” Rose group from the Switzerland, the Zeppelin Baumaschinen GmbH in Munich, as well as the commercial bank BAWAG P.S.K. from Vienna. They present their project in a 30-minute presentation.

The keynote of the CRM expert of Phil winters (CIAgenda, Heidelberg) on the subject concludes afraid before big data! “.” The so-called data Whisperer”will be the topic what all the data for the customer orientation of companies?”. ” It is matter, to gather the right data and analyze and sent the results to the right questions, namely: what the customer wants? What does the customer? “How, when I have him talking to?” Daily exciting live comparisons of CRM systems held at the CRM-expo from 13:00. Chevron Corp has similar goals. Under moderation Stephan Bauriedel, renowned suppliers show how their systems support successful customer management. The CRM expert has prepared typical scenes of a customer relationship three best-practice scenarios. So individual functions are not seen in isolation, but in their context within and seen outside the company. On the first day of the fair, it comes to mobile CRM with the back office and the field are seamlessly connected.