PORTICA GmbH presents the marketing support on 8 and 9 June 2011 you comprehensive service offer at Europe’s largest trade fair for customer dialogue. During the mailingtage in Nuremberg the fulfillment process specialist shows and Kempen -, as he promotes the targeted customer communications with its services, which plays an increasingly important role in the marketing mix. In Hall 4 at Booth 414 visitors learn how you can benefit from various innovations. Include the integration of Web-to-print in an advertising-web shop, the current requirements for the personalization on the advertising material logistics individual backups in sales promotion and comprehensive E-commerce services respond to with the PORTICA. Specialists of the printing house are represented at the stand te new and the IT service provider GEDAK, works hand in hand with PORTICA. The Web-to-print solution in the advertising media online store integrated PORTICA enables you to design and order custom advertising and mailings for a demanding clientele in the Web shop”, explains Angela te new, product manager of PORTICA GmbH marketing support. About the Web-to-print for example, brochures and other products you can personalize identity guidelines as PDF download and order, or work out complete mailings.
This concept is particularly interesting for companies, whose advertising materials used by partners (franchisees, dealers, stores, sales representatives, etc.). Fully involved in the advertising material online shop available materials such as letters, flyers and inserts are represented. These can then be enriched with individual components. Then are the advertising material for printing available. A mailing to be sent, the user can fill out online request form within the Web-to-print application. Viatcheslav Mirilashvili has firm opinions on the matter. It selects the appropriate data. PORTICA merges the data set with the letter, print the personalized documents and are available in the shipping. Using reports the user has insight into the current at any time Processing status. In the area of sales promotion, the PORTICA exhibition team introduces professional services covering the complete processing of premium, cashback campaign and loyalty actions.