Mars, a strong brand opts for B2Bnet. Mars, a strong brand opts for B2Bnet. Since the beginning of May 2010, the incoming fax orders through the service “Fax-to-EDI” by B2Bnet be realized. MARS, this is the candy bar, you know almost everywhere: frothy candy cream, a thin layer of caramel, all wrapped in crunchy chocolate. But Mars Switzerland Ltd stands for much more branded products as its world-famous candy bar, which gave the name to the company. Since the 1940s the chocolate products sold in the Switzerland MARS, MILKY WAY and TREETS, which made in England. Shortly thereafter, in 1959 UNCLE brought flywheel in the Swiss rice market BEN’S properly and at the beginning of the sixties the market of of area of pet was revolutionized by developed the first industrially produced food for pet animals, which at that time was almost unknown in the Switzerland.
Brands such as WHISKAS and PAL (PEDIGREE ) immediately took the leading role in the Swiss market. The three Product group snack food, food and PetCare were now successful and whose demand increased steadily, which meant that the Swiss sales company Mars Switzerland Ltd (at that time under the name Effems AG) with registered office in Zug was founded in 1967. Today around 120 employees generate a turnover of 300 million francs, 50% from PetCare, 38% from snackfood and 12% with food products. Mars Switzerland Ltd uses the managed service fax-to-EDI since early May 2010 within its business process customer orders”from B2Bnet. Fax-to-EDI by B2Bnet is a service of information from structured fax documents are read out and transformed into a custom data format (E.g. SAP/IDoc, ASCII etc.) and provided for further processing in the ERP systems. The result is thus a seamless interface by the fax of sender in the ERP system of the recipient. Specifically, this process at Mars Switzerland with B2Bnet is as follows: Mars Switzerland Ltd receives from all branches of a major customer in the PetCare area orders by fax, which is automatically forwarded to B2Bnet.